We’re going to build it… will you come?

WE Hickson’s sage advice to try, try again may not always work – for instance in the case of skydiving.

But in most other cases it rings true.

There’s no need to trawl over the same news again, but if do you want to understand something of the Very Strange and Peculiar Events that befell the project in early 2015 you will need to read earlier posts on this blog. It is of course water under the bridge now, although there are still many BIG questions and opportunities to be explored on Hoylake Promenade. But that’s for another day…

Bigger and better…
By being forced to refocus the attention of the Beacon Steering Group on the town centre, we’re now looking at a much bigger, much better project.

We’re focusing on the potential redevelopment of the large plot of land at the Old Town Hall Chambers. We are ready to ramp the whole project up to another level with a flexible scheme that could deliver a number of options.

We have the property owner on board, a cinema operator (Light Cinema), potential restaurant operators (it’s a secret), an existing long term lease tenancy, other retail tenants, and an opportunity to build a whole new high quality retail, office, residential and leisure space – slap bang in the heart of Hoylake.

Our good friends at ShedKM Architects have developed the plans, which will be made available on this site soon. As local residents they too know how important it is to get this right.

If ever there was an opportunity to kickstart a more sustainable regeneration of Hoylake, this is it.

It’s a Golf Resort, not a bloomin’ Gandalf Resort!
The small matter of a £120 million Golf Resort being planned just the other side of the tracks can’t be ignored.

There are lots of questions of course, from both supporters and objectors: about greenbelt development; about environmental issues; about the business model and, not least, one great big mamma ‘Hoylake heffalump’ of a question that seems to keep cropping up at varying volume; “what incentive is there to send those visitors into Hoylake?”

The real answer to the ‘Hoylake heffalump’ is painfully simple…  it is up to the people and businesses of Hoylake to make that happen.

Of course the Golf Resort alone isn’t going to magically transform Hoylake. But that doesn’t mean it won’t benefit Hoylake, period.

With good ideas like this, with clever marketing and promotion of Hoylake, with an improved retail, food and drink offer that draws people out of a five star hotel environment into our little corner of ‘real’ England, it WILL happen.

As for that Promenade… well… another day… but soon.

Its difficult to see how a single screen cinema, with a bistro and high quality restaurant attached, all within a five minute walk of the resort, would not be a big draw?

But if we sit around expecting it to just magically happen, it won’t.

It’s not of course only about golf tourists. Nor is it about a global tournament that comes every eight years and invariably frustrates the dreamers.

It’s also about West Wirral finally having a high quality cinema and arts venue; this project would work without the Golf Resort. It will work despite the Open.

We ARE going to build it.

Will you come?




Nichola Brittain

December 4, 2015 at 9:52 pm - Reply

This would be fantastic for Hoylake somewhere for the youth to go


December 4, 2015 at 10:17 pm - Reply

This would be fantastic for Hoylake , I’m a resident and would love this to happen.


December 5, 2015 at 10:22 am - Reply

This is absolutely fantastic! We’ve not long moved into Hoylake and could not understand why there is so little in the way of entertainment here; especially given that the potential is so clear and tangible. I’m really pleased to read about this project and wish you well with it – what a great project!!

John Hall

December 5, 2015 at 10:40 am - Reply

This kind of project is badly needed in Hoylake, so let’s hope it happens. You can count us in for any help or support you need. We must not let the “no change” influence decisions.

Miles Meredith Jones

December 5, 2015 at 6:36 pm - Reply

I hope this project is supported by everyone.
The Golf Resort will take several years to complete – assuming it goes ahead. Is the cinema/bistro likely to go ahead regardless ?

Rosie Saville

December 5, 2015 at 7:16 pm - Reply

I think this would be an excellent project for Hoylake to undertake, however it would be a great shame to demolish the old Fire Station (formerly Jack Rabbits). This building dates back to 1930 when it replaced the Albert Rd Fire House which until the UDC took control of the Fire Service in 1930 was manned by volunteers.
This building forms an important part of the 1930s element of Hoylake. The station itself (which was built in 1938) being Grade 2 listed. The Royal Mail sorting office also dates from this period.
The Meols Dr Conservation Area includes the station & the Quadrant which may be something to be considered before any application to gain planning permission for demolition of this building was sought.
Also there is a strong sentimental attachment to this Fire Station as the many comments following any photograph of it posted on Wirral in Old Photographs shows.

Neil mckinney

December 8, 2015 at 4:50 am - Reply

Looks great but the dinosaurs of hoylake will probably object …they were trying to build some beautiful marine architecture apartments in west kirby and they all came out of the woodwork to spoil that so good luck ….a bank would be nice though to send a positive message !

Peter Wilson

December 16, 2015 at 11:04 am - Reply

Fantastic scheme that will breathe new life into Hoylake.

In relation to Rosie’s comments above: perhaps the old fire station was once listed but it no longer features on the English Heritage website. Perhaps it was struck off after the extension which was added to create a club and which destroyed the building’s integrity?

This project would secure the future of the Town Hall and the (even older) old fire station to be used as an entrance to the cinema. The Town Hall is truly an iconic part of Hoylake’s streetscene.

Rosie Saville

December 23, 2015 at 6:02 pm - Reply

Hi Peter, I meant the Railway Station which is Grade 2 listed not the Fire Station. Although it is part of the Meols Dr Conservation Area.

Wendy Jones

April 2, 2017 at 9:08 pm - Reply

I think it’s a great idea. If the cinema is run by the same folk as the New Brighton Light cinema it will be a great addition to hoylake.


March 18, 2018 at 2:56 pm - Reply

Ive just read about this for the first time in the Newspaper. This is the best need I’ve heard in ages!! This project will benefit so many people in our community, including local businesses. I really can’t see any negatives apart from seeing the firehouse demolished. I’m not a fan of tearing down old buildings but in this case I believe the end justifies the means.

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